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Grassroots vs TV Ads

The effectiveness of television advertisements versus grassroots organizing

Apparently in my previous post, through both the comments as well as emails I received, I created a little stir among Republicans who thought I may have been denigrating Dan Bongino's efforts in the US Senate election campaign.  The point I was trying to make is that Rob Sobhani has been blanketing the airwaves and that has gotten a lot of people to ask about his campaign.  Bongino on the other hand is focusing on a more grassroots-oriented campaign.  The Bongino campaign has been all over the state meeting people at all sorts of events, both political and non-political alike. In fact, I just received a flyer in the mail about a fundraiser he will be hosting in Howard County the second week of October, which you can find out about at his website.  I have yet to receive any mail from Sobhani. 

Although I said it poorly, the effectiveness of TV ads vs. grassroots organizing was the intent of my previous post.  At least in this race, the impact of each campaign's strategy can be seen in a poll put out yesterday, showing that Sobhani has hit 21%, nearly equaling Bongino.  The poll is from a polling organization that has been used by both Democratic and Republican campaigns in this state.  The take away from this poll seems to be that the most effective way to convince people who may not be actively seeking information about the campaign to support you is through television ads. Clearly, not every campaign can afford to do blanket TV ads like Sobhani.  Regardless of whether that is fair (that's a separate debate), it is working for Sobhani in the short term in a positive way. 

I will be eagerly awaiting the next poll we get for the US Senate race in Maryland to see if there any confirmation of Gonzales Research's poll.

This post is contributed by a community member. The views expressed in this blog are those of the author and do not necessarily reflect those of Patch Media Corporation. Everyone is welcome to submit a post to Patch. If you'd like to post a blog, go here to get started.

DawnP October 01, 2012 at 05:12 PM
I don't think you said it poorly at all in your last post. The outraged responses said much more about the mentality of a lot of Patch commenters than it did about your post. [Note that I said "mentality," not "intelligence," although I'm fully expecting to be called out as if I were insulting people's intelligence.] The comments sections for pretty much any even remotely political article on Patch are toxic. Sadly, rather than attempting to have a rational discussion of the issues, too many commenters seem to have the attitude of "attack first, read the article or comment to which I'm responding later -- or not at all." If they'd bothered to read your actual post, people would have noticed that you called Bongino an "impressive" candidate, and then went on to make a valid point about campaign strategies. But I guess it's much more interesting to get hopped up on righteous indignation than to realize there's nothing to be angry about.
Katryn D. Stewart October 02, 2012 at 05:22 PM
Sometimes, I really wish there was a "like" button on Patch. Well said, DawnP. One of the biggest detriments to our education and success as a society (in my opinion) is our unwillingness to discuss politics, religion, social issues, etc. openly and respectfully.
number9dream October 02, 2012 at 07:12 PM
What do you mean by "success as a society"?

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